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Skincare For Minimalists

Friday, July 01, 2016
Skincare For Minimalists

The minimalist approach to skincare is about streamlining our routine to make it as dynamic and effective as possible with only the most necessary products. It’s important to learn what works for our skin type and be consistent with our routine, which means not bombarding our skin with countless products or switching them up too regularly.

Streamlining our beauty supplies and maintaing a simple routine will prevent our skin from becoming stressed, damaged, or overloaded; it allows us to fall into a simplistic daily rhythm that maintains the health of our skin to keep it looking vibrant and nourished.

Minimalist skincare doesn’t have to mean “all natural” organic products from brands you’ve barely even heard of. You can, and should, stick to the brands and products that you know work for you and your skin type. It also doesn’t mean you have to banish all but the minimum essentials from your bathroom shelf; it’s useful to have and keep hold of treatments you only need to use occasionally but are important for treating skincare complaints.

Skincare For Minimalists

A Minimalist Skincare Routine
This is just a suggestion, a little guideline of a routine; do what works best for you.

In the Morning
· Wash face with warm water; do not cleanse or treat
· Apply sunscreen
· Moisturise

In the Evening
· Double cleanse
· Treat skin (if required)
· Moisturise

Once a Week
· Exfoliate the skin
· Deep cleanse with a face mask
· Intensely treat for any skin issues

Skincare For Minimalists

I have stripped back my skincare routine completely (I follow the routine above), it now incorporates only a handful of products in a very straightforward daily routine. I use coconut oil (my favourite is Sister & Co.) to double cleanse occasionally followed by a cleansing water or gel, using a Konjac sponge to buff the skin. I apply a high-protection sunscreen - Delph Sun Lotion SPF30* - underneath my moisturiser; I’m currently using Fushi Organic Avocado Oil in the morning and MOA Aphrodite Facial Oil* at night. Finally, I spritz my skin with REN Flash Defence Anti-Pollution Mist* during the day to strengthen the skin’s defence against environmental pollutants and stimulate skin cell repair.

Once a week I apply an exfoliating mask, the Alpha H Liquid Gold Smoothing and Perfecting Glycol Formula* and deep cleanse with Perricone MD Chloro Plasma* If I have any skin complaints I typically use La Roche-Posay Effaclar Duo and La Roche-Posay A.I. Targeted Corrector, they’re effective, provide quick results, and I’ve found nothing better to use when it comes to clearing up blemishes.

Skincare For Minimalists

4 Clever Tricks To Dramatically Increase Your Page Views

Thursday, June 30, 2016
4 Clever Tricks That Dramatically Increase Your Page Views

If you’re interested in building a blog that readers find inspiring and useful, creating a more engaging reader experience will enable you to boost your page views and increase your blog’s exposure. Implementing a few essential updates will help you grow your blog, and using these clever tricks will help increase your page views.

Navigational Prompts

The smallest things will make a big difference. Make sure your site is user-friendly and “sign posted” well so readers can navigate your blog comfortably. Curate a layout that is engaging and encourages readers to browse pages and explore the content. You might want to consider a complete overhaul of the site if you feel your current one is a little outdated but sometimes investing a little time in tweaking your existing theme can make all the difference to page views.

Make sure everything your reader would want to know about you and your blog can be found in an obvious place that is easily accessible. Guide people around your blog with prompts; pique their interest by showing them more of the content they would be curious about reading. Most readers visit your site through a specific post so it’s important to keep them there by providing obvious prompts to keep reading, whether that’s through navigational links in the side or top bar, or through related posts at the bottom of each page.

Use the top navigation bar to link to the most important pages: about, contact, categories, and provide a search bar. Sidebar space is prime blog real estate for displaying guides and any featured series, along with important information like ways readers can connect with you elsewhere.

Pinterest Images

Capitalising on Pinterest is a powerful way of increasing your blog’s page views. Creating a board (or several divided by topics) on your Pinterest page and pinning your relevant posts will enable your content to reach new audiences and increase the hits to your site.

Vertical images are incredibly popular on Pinterest but, like me, you might not like this type of photography or think they look so great on your blog. So if you’re not keen on changing the way you to take your photographs, there is an alternative: hidden Pinnable graphics. Create a template and use it to make individual graphics for each of your blog posts; hide these graphics in your blog post so when people go to pin your post they have the option of pinning a more appealing graphic.

Use this code to create hidden graphics:

The way to getting the most out of Pinterest is to use it regularly, aim to spend a little time each day - it doesn’t have to be for long - pinning and repining content from all over the web and other people’s boards. For more tips on using Pinterest to boost traffic, read this post: How To Use Pinterest.

Remove Content

This might seem strange but hear me out. If you’ve changed direction with the content you used to create, your blog’s niche is now very different from what it used to be, or you’re unhappy with some of the work you’ve previously done: delete posts.

Old content that is very different from what you’re writing about today can cause a decrease in page views as people “bounce” off the site once they realise your blog isn’t for them and the content is not what they’re looking for. Having a clearly defined niche for your blog is useful for gaining new subscribers; consider tidying up your site by deleting stagnant old posts that no longer fit in with the look and feel of your blog’s style and overall content.

You’ve got to be careful with this process, you don’t want to delete posts that drive a lot of traffic to your blog. Only delete irrelevant content and when considering whether to delete a post, use Google Analytics to make certain it’s not a super popular post that drives a lot of traffic to your site. If you’re unsure, updating is a less drastic yet more time intensive option that can help increase page views; retake photographs, tweak the copy, and add links to more relevant content on your site where appropriate.

Custom 404 Page

Not having a custom 404 page means readers will hit a dead-end when trying to find content that doesn’t exist or has been long since removed. Creating a 404 page allows you to highlight the steps readers can take to find the content they need or direct them to new pages. Use the 404 page to highlight and direct readers to your most popular posts, provide a link to your frequently asked questions, and suggest ways for them to find the content they’re looking for.

Shamefully I didn’t have a custom 404 page until very recently and while I’m still tweaking my own to make it more useful I’ve already noticed a decrease in my bounce rate since implementing one. I’d definitely recommend setting up a basic custom 404 as soon as possible; include at the very least a link to your about page, a list of the most popular posts, and answers (or a link) to frequently asked questions plus any series you think readers would be interested in.

4 Clever Tricks To Dramatically Increase Your Page Views

Defining Minimalism and Minimal Living

Tuesday, June 28, 2016
Defining Minimalism and Minimal Living

Minimalism is a process, a learning experience, and a way of living that is more conscious and self-aware. Simply put, minimalism is: identifying what is essential or important and eliminating everything else; it’s about identifying what we value the most, reducing clutter and “noise” in our environment and our heads, and simplifying our lives so we can be happier living with less - less stuff that gets in the way of doing what we really want to do and fewer things that make us unhappy.

There are no rules to abide by for minimal living, how you choose to “live with less” - sustainably, environmentally conscious, naturally, frugally - it’s about finding what works for you in the boundaries of eliminating what you don’t need. It’s not about owning a specific number of items or living in a sparse home void of personality; our lives should be full of memories and stories, that can include people as well as objects. There is nothing wrong with owning meaningful stuff, it’s the pointless clutter that minimal living teaches us to eliminate. Material possessions aren’t inherently bad, it’s how we feel about and treat them that’s the problem. Minimalism allows us the freedom from consumer culture - a culture that encourages us to spend, spend, spend, and always strive for more even when we don’t need it.

Minimalism teaches us how to rid our lives from the excesses of consumerism and material possessions that turn into clutter, and places importance on happiness, self-care, and fulfilment. It restores meaning to our lives through a focus on joy and value.

Defining Minimalism and Minimal Living