Instagram for Creatives

Instagram is an awesome way of connecting with other creatives, it gives you the chance to share your creative process and invite other ...



Instagram is an awesome way of connecting with other creatives, it gives you the chance to share your creative process and invite other people to go behind the scenes to get a closer look at your creativity.

Like with all social media sites, it’s important to use them in a personal way; you will need to be willing to experiment with style, content, frequency and even the times of day in order to find out what works best for you and your business. Iconosquare provides you with free analytics including the best posting days and hours specific to your account.

You want to be able to show people your business and brand but also the person or people behind it without being overly promotional. An 80/20 mix of non-promotional vs promotional photographs is ideal, including photographs from behind the scenes, work in progress, specific products, and the occasional snapshot of your personal life.





Curate a clearly defined aesthetic | The most successful Instagrammers have a clearly defined approach to their photography; find an style that suits you, apply it to the photographs you share online and curate your own creative style.


Edit your photographs | Make sure the photographs you share online are edited properly. Take photographs with Instagram in mind and make use of photography apps to help curate your brand’s aesthetic.


Use photographs taken with a DSLR | Don’t restrict yourself to photographs taken with your phone; the best way I have found to share DSLR photographs on Instagram is to upload them to Flickr and download via the app on your phone.


Drive traffic | If you’re using Instagram to promote products or services, make sure the correct link is in your profile and rotate the links regularly. Change it up to drive traffic to your website, your blog, your mailing list or anywhere else you want to encourage users to visit.


Use hashtags | Attract new attention by using popular hashtags but use them properly. Five per image is said to be the magic number and make note of any tags you see other creatives using such as #wip #behindthescenes and #studiolife


Post consistently | Decide on what works best for you based on what’s achievable and try to stick to a posting schedule. Whether it’s once a day or five times a day, it’s important to post consistently. TakeOff is an awesome free app that allows you to schedule content - there are paid for alternatives that will also automatically post scheduled photographs.


Plan your content | Planning photographs provides the content required for consistency. Content planning doesn't mean all spontaneity is lost; spur of the moment shots should still be shared but scheduling photographs is a good way to engage regularly with the Instagram community.


Be a contributing member | Like with all social media, be interested in the community and it will be interested in you. Comment regularly and make friends, don't be overly promotional or pushy; take a personal approach to sharing photographs and communicating with users.


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24 SHARE YOUR THOUGHTS

  1. These are really useful tips! :)
    I admit, I've been a bit off lately on updating, but lightning is important for me, grey days doesn't really go with the feeling I want to transcend in my pictures ^^


    Oh, and another tip to reach your DSLR pictures from your computer (mac only!) is to share your pictures in iPhoto through a iCloud stream. That's how "send" pictures between my mac and my phone :)

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  2. Thanks for sharing

    Xoxo

    http://fashionbackyard.blogspot.fr

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  3. Maireem Maneje3/11/2015

    awesome advices and you have such wonderful pictures :)


    maireem.blogspot.com

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  4. Thank you for the tips! I'm having a hard time cropping my DSLR photos to "square" in order to fit in instagram posts. Thanks again and I will definitely use the photography apps you shared :)

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  5. ove these pics they all look amazing!

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  6. I've been wondering how to use Instagram better. Looks like I may need to look into investing in a DSLR if I want to get serious about it. ;) Thanks for the tips.


    -Marisa | http://marisahendrickson.com/

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  7. Personal approach is really important for me. I just like this extra little bit of effort that some people can make. Also it makes me give a little bit extra too.

    http://www.igaberry.com/

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  8. I don't think I'll ever read a post from you that is not spot on. I'm beyond amazed at how you can keep such high quality content on a daily basis. You go, girl! :)

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  9. Instagram is my all time favorite social media site. I'm quite obsessed with it and I post almost everyday random stuff with my personal account. I think I should create a profile for my blog and keep it more "organised" or follow a theme. However I only take pictures for my phone, as I said, I only have a persona account, so it's more spontaneous :)


    xx Cecil

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  10. These are great tips. Thanks!

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  11. Thank you for reading.

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  12. Strangely enough, as much as I love Instagram, as soon as I was featured as a "suggested user" I lost a bit of love for it. I gained an enormous amount of followers and I just couldn't connect with people anymore. I'm trying to rebuild that by posting more frequently and engaging with the community more because, you're right, it's an awesome social media.

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  13. Ahh, thank you so much - that's such an amazing compliment :))

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  14. Definitely - I have been struggling a bit to get the balance right lately but I think I just need to relax about it all.

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  15. If you have a smart phone - especially an iPhone - then you can take amazing photographs of there, you don't need to buy a DSLR you just need to learn how to edit them so they look good.

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  16. Thank you so much.

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  17. When I'm using my DSLR to take Instagram photographs I turn the camera 'portrait' and snap a shop in the top half of the screen, which makes it easier to judge how you can crop it.

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  18. Thank you so much.

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  19. Thank you for reading.

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  20. I have been a little off on updating too - I kind of let my Instagram attention drop off. I take photographs for the shop and the blog every single day, and I don't like posting the same photographs everywhere so taking pictures for Instagram specifically (on top of photos for everywhere else) is quite a chore! But I'm working on improving my account so I include more behind the scenes and personal content; I don't want it all to be about promo.

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  21. Been waiting for a scheduling app for ages, thanks for sharing TakeOff! :)
    I've got separate Instagram accounts for personal and work posts to be able to maintain consistency without having to not post things i want to post. I do publicise my personal account as well, so that people who want to get to know me better, can.

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  22. Lopè Ariyo6/07/2015

    I've been searching for a instagram scheduling app!! thanks :))

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