Using Social Media and Deciding Where to Be Online

For designer-makers and bloggers, social media management is important. Trying to be active on all major platforms is an exhausting time...

Using Social Media and Deciding Where to Be Online

For designer-makers and bloggers, social media management is important. Trying to be active on all major platforms is an exhausting time suck; the temptation to be everywhere online is incredible yet not every social media platform is worth your time and energy.

It's useful (and sensible) to "reserve" your business or blog name by signing up and registering it on all social media platforms, but you don't have to use all the accounts - it's best to focus your time and energy on 1-3 social media platforms.


Choosing which Social Media Platforms to Use

Ask yourself the following questions:
- Where is my audience?
- What social media platforms do they prefer using?
- Which platforms do I prefer?
- How can I benefit from each platform?
- How often do I have to share content/interact to see a result?
- How many accounts can I realistically keep active?



Giving a Purpose and Intent to Sharing Online

There can be a crossover but each social media platform you decide to use should have one sole purpose - to inspire, to share, to inform, to promote - which provides guidelines for its use and the content you share on it.

I use Instagram for taking people “behind the scenes," Pinterest for inspiration, Twitter for daily updates, and email for promotion. Knowing the purpose and intent of each social media platform means content is easier to produce and expectations can be met.

If there are too many crossovers between accounts - pick your favourite and ditch the other one. Posting identical content in multiple places means your audience will pick their favourite and stay there; getting rid of the option that doesn’t work for you means your audience is more likely to join you wherever you’re sharing your content.


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28 SHARE YOUR THOUGHTS

  1. Wonderful post. In the past, I have tried to keep up with almost every social media platform out there to promote my blog, when in reality, that was just an unnecessary waste of time. Now, apart from my blog/Bloglovin and email, I only use Instagram, Pinterest and Snapchat!

    simply-mode.com

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  2. Sasha Vaughan4/17/2015

    Thanks for this post - I know the benefit a twitter feed brings but it my least favorite platform. I prefer image feeds like pinterest and instagram.

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  3. This is a great way to look at different social media platforms. Because I don't like using all of them and to be honest I generally don't know what I'm doing. But now I will try to think how I can use them purposefully. Thanks for sharing this.

    Girl Against Oleka

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  4. Great post! I think there's pressure to be on everything, but honestly, it just doesn't work for me! I think it makes more sense to be clear about the purpose of each social media platform, instead of getting lost on all of them! x

    Jessica Marie | JESMGIA

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  5. Worst Gifts Ever4/17/2015

    Just yesterday I was wondering why you didn't have a Facebook page.

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  6. This is super interesting to know! I recently was able to get Google Analytics to let me see my demographics and seeing this post has just made me realise how I can use those stats. I think you have a great mix!

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  7. lauranatalie4/17/2015

    I like this. Sometimes as a blogger I look at other bloggers who are sprawled across every social media and compare myself to them, wondering if I too should set up an Insta for my blog, etc. My blog doesn't really require me to have many luxurious photo's though so ultimately that would be a waste of time. I'm just trying to build an audience in one or two places and then see where that takes me.

    Great site, bw.
    Laura

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  8. Great post. I think the same. There are so many social media platforms that sometimes its to much to use them all. I think sometimes less is more some in social media platforms, because gives quality content. www.naninlondon.com

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  9. Awesome post. I have my areas but need to think more strategically about what people want to see where. I love how you've divided your purposes. Thanks for sharing!

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  10. Great tips, the questions are especially handy! Social media can often be distracting and a time-hole, so it's good to have clear goals for each channel you chose to engage in. At the moment, I can only afford to maintain Instagram and Tumblr, along my main Wordpress blog, but I'm hoping to be more active on Twitter in the future! :)

    Michelle // MICHALOGY: Diary of Style Adventures

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  11. Good advice. It's so often you see the same people posting the same replicas across all places. I love you IG for the behind the scenes shots :)

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  12. I'm still trying to juggle school and creating content for my blog, let alone social media/promotion! Great advice! :)


    Mandy | www.mandydreams.com

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  13. Right now I was concerned by the fact if I should use my personal accounts bc they had the same usernames, so that way it's easier to remember & for my blog name it's already taken in most of them or too much letters. I tried making a name that will fit in each one, still I find it sort of difficult to manage personal & blog one. I think just for twitter I'm going to use a blog one, not sure..bc it confuses sometimes. Great advice this made me think about my time.


    Mafer, Euphoric Wanderlust

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  14. I use Instagram, Snapchat and twitter mostly coz my fellow bloggers are also on those social media platform. I'm on Pinterest sometimes too.

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  15. I use Snapchat too, but only for friends. It's nice keeping some things more private :))

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  16. To be honest, most people find your social media via a website or blog.. so as long as the link is right, you don't really need to worry so much about the name. I know everyone says it's best to keep everything the same and in some ways, it is, but I wouldn't worry too much about it.

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  17. Glad you found it useful :))

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  18. Ahh, thank you Holly! I'm much happier now I've switched to a 100% business account and kept VSCO for more personal shots. It makes more sense to me and I'm not so torn as what to post. I've definitely seen an increase in followers because of it too :))

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  19. Absolutely - I think it's important to know what is achievable and what we hope to gain from using each platform. There really is no point trying to be everywhere all the time.

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  20. Thank you for reading and I hope it's been useful to you, Jennifer :))

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  21. I would definitely agree with you on that - "less is more." It's better to be in one or two places and have a strong, clear presence than try to be everywhere all at once.

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  22. I think a lot of people feel they HAVE to do that. A lot of bloggers are moving to YouTube without really thinking about how possible that transition is and whether it's a good idea.

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  23. I'm planning a post on Google Analytics with some useful ways of using the data found there :))

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  24. I do have a business page for the shop.. but I don't post there anymore because Facebook is pretty much pointless.

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  25. I definitely agree - I feel my actions have much more weight when I know my intent and purpose behind using each social media platform.

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  26. There is no point using a social media platform if you don't enjoy it or like using it.

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  27. If you work hard at building an audience on Pinterest and Instagram, there is no reason why you NEED Twitter - although some social media platforms are incredibly powerful :))

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  28. Instagram, Pinterest and Twitter are my main focus and the only places where I'm really active. I do think they are the best for anyone working with visual things. I still keep a FB page, only because people can see what I work with when they rollover my name when I comment in a group. And I use Google+ for SEO purposes.

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