Why I'm Getting Rid Of My Mailing List

While blogger's are being told a mailing list is the key to their success, I'm shaking my head in disagreement. While the major...

Why I'm Getting Rid Of My Mailing List

While blogger's are being told a mailing list is the key to their success, I'm shaking my head in disagreement. While the majority of bloggers are setting up their mailing lists and investing time in growing their subscribers, I'm dismantling mine.

If you have something to sell, if blogging is (or you want it to be) your job, if you rely on traffic to boost your revenue, then of course mailing lists are essential. But for someone like me, who blogs for fun, mailing lists are just another chore.

I've considered various ideas that could possibly make the mailouts more valuable and engaging for subscribers, but I've come to realise it’s just another unnecessary task on the daily to-do list. I say everything I want to on my blog and I'm more interested in building friendships with people than building a list of names; the comment section of my posts is always open and I find social media a convenient and adequate way of engaging with you all. I don't need to "reach out" into inboxes, I find that quite intrusive and I've never read a blog's newsletter that wasn't self-serving.

Whenever I saw that list in my MailChimp account, reminding me of the attention I’m not giving it, I felt a pressure I don't need (plus it adds £££ onto my account.) So I'm ditching the blog's mailing list and focusing on just writing content. Don't get me wrong - mailing lists are golden, they're crucial to business (I focus a lot of attention on my shop’s list) but this isn't a business, it’s just a blog and I'm happy to keep it that way.


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