What A Media Kit Is
A media kit provides information and statistics about your blog, which you can pass on to potential brands and advertisers so they can learn about the content you produce and the services you offer. This document should include a brief write-up about the topics you cover on your blog, a little bio about yourself, and key information such as readership numbers, unique visitors, monthly pageviews, domain authority, services offered, rates, and content samples.
Why You Should Create A Media Kit For Your Blog
If you're looking to monetise your blog, work on a professional level with brands, and charge for specific services, a media kit is essential for providing potential collaborators with all the information they need to decide whether they want to work with you. A media kit shows you're a professional who understands their worth, can clearly define their target audience, and produce content to a high standard that will promote, support, and advertise brands and their products.
What To Include In A Media Kit
A clean, easy-to-read, simple design works best for media kits. Make sure your final copy is saved and sent to potential collaborators as a PDF so any formatting isn't lost and the document remains printer-friendly. Once you've completed your media kit, don't forget to update it regularly to reflect your growing traffic numbers, follower count, and client roster.
1 | A Brief Introduction
Write a little about yourself and your blog, include a brief summary of how your blog can be categorised, what content you produce, and specifically mention any information that may appeal or be of interest to advertisers and brands. Don't forget to include a professional headshot alongside any relevant branding or logo for the blog.
2 | Statistics
Presenting key statistics provides brands and advertisers with a clear picture of the size of your audience, your influence and reach, and the type of reader that visits your blog. With this information a potential collaborator can see whether you're the right person to work with when it comes to promoting their brand or product.
The key information you should be including within your media kit are the number of blog readers, monthly unique visitors, monthly page views, page and domain authority ranking, and follower numbers for your social media channels. It's also worth including a run down of stats for your audience including gender and age range.
3 | Services and Rates
Possibly the trickiest area of your media kit to get right yet arguably the most crucial is the services and rates section. The two most important things to remember when monetising your blog are: know your worth and don’t settle for less. Outline all the services you offer, which may include sponsored content, giveaways, product reviews, sidebar advertising, and social media promotion, and include a breakdown of the cost for each one.
4 | Content Samples
Providing examples of the previous content you have created for clients is an ideal way of demonstrating the quality of your work to potential brands and advertisers and allows you to demonstrate the services you offer. Select your best content samples to include in your media kit, provide links to the posts and use appealing graphics or photographs.
5 | Contact Information
Make it easy for PR agents, collaborators, brands, and advertisers to reach out to you; include contact information such as your email, phone number, and social media handles. Encourage them to ask questions, discuss advertising opportunities, and request custom content.