What is your job?

I've been a self-employed jewellery designer for Oh My Clumsy Heart since 2014. For the full story read: how I quit my day job.

What is your professional background?

I have a degree in media, film, and popular culture where I specialised in advertising, branding, and social media. I previously worked in social media management and marketing before setting up my own business and becoming self-employed.

What came first: the shop or blog?

Oh My Clumsy Heart came first; I had been blogging for years before I created The Private Life of a Girl but not consistently or with any kind of dedication. I suggested I might start a beauty blog to some friends as a bit of a joke but they all encouraged me to do it, so I did. Since then the blog has grown to reflect my interests in minimal living and slow fashion.

What made you want to lead a minimalist lifestyle?

I wrote a post about my journey to minimalism. The short answer is, I found my life to be infinitely better after downsizing and simplifying; living with less and being more intentional about the way I choose to live my life has provided me with clarity, confidence, and contentedness. The minimalist lifestyle has changed my life.

Are you vegan?

Yes, for over ten years. I strongly believe in animal rights and strive to live a life as cruelty-free as I can make it. I haven’t always been the best vegan I can be though. I have followed a strict plant-based diet for the entirely of my years of being a vegan yet I’ve neglected areas of the lifestyle specifically when it comes to fashion and beauty. Over the past couple of years I’ve been striving to correct those mistakes by making my entire life fall in line with my strong beliefs that animals should not be exploited.

What is your definition of “cruelty-free”?

Cruelty-free to me means no animal testing (which is illegal in the UK) and no ingredients from animals. I don’t believe you can call a product “cruelty-free” if it contains ingredients taken from an animal. In regards to brands whose parent companies sell in countries that do test on animals, in my opinion it’s no different from buying vegetables from a supermarket that also sells meat. What I mean by that is, I support brands who are cruelty-free.

How do you feel about buying secondhand natural fibres?

Secondhand clothing is one of the most ethical ways to buy clothes; I’m happy to purchase items made from natural animal fibres because waste is unacceptable to me. When we purchase secondhand items we're supporting local businesses and charities, reducing waste, and recycling goods; I cannot see anything bad in doing so and the argument that it “promotes the wearing of animal materials” is not something I believe to be true.

What are your favourite clothing brands/beauty product recommendations?

I have a recommendations page packed with all my favourite labels. They have all be tried and tested by me and are my absolute favourites when it comes to shopping for skincare, makeup, clothing, or home decor. Each brand features provides cruelty-free and/or ethically made options. I update the page regularly when I've discovered a new brand favourite.


What blogging platform do you use?

I use Blogger.

What camera equipment and setup do you use?

I use a Sony RX100 III to take all my photographs with. I wrote a little about my camera, settings, lighting editing, and photography.

Can I share your photos/content?

Please get in touch to receive written permission for the use of photography and/or other content.

Can I advertise on your blog?

I don't sell advertising space but I do have opportunities for product reviews and content creation for brands seeking promotion. If you'd like to know how we could work together, please visit the contact page for more details. I do not accept guest posts or writers, please don't ask; your emails will be marked as spam.

I asked a question on an old post but it didn't get answered..?

I typically respond to comments a few days after the post goes live. I rarely check back in with comments on old posts because there are too many. If you have a question for me, leave it on a recent post or send a tweet.

I want to ask you something, how do I contact you?

Please visit the contact page for details on the best way to contact me depending on what you need to ask.